Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.
Did you know that domestic violence affects one in four women in their lifetime? That’s more women than breast cancer, ovarian cancer and lung cancer combined. Most people think only of physical abuse when they consider domestic violence. Yet, financial abuse happens in 98 percent of all cases of domestic violence and is one of the most powerful ways to control a survivor.
The Allstate Foundation responded to those staggering statistics by creating the Purple Purse program – the Foundation’s national symbol for domestic violence and financial abuse to raise awareness and get people to openly talk about this important issue. Allstate Foundation Purple Purse is making it fashionable to talk about domestic violence and the financial abuse that traps women in abusive relationships. The program ignites fundraising for more than 140 national, state and local domestic violence organizations. Allstate Foundation Purple Purse is asking you to join the Challenge to support a nonprofit near you.
If you or someone you know needs immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.
Supporters can visit PurplePurse.com starting September 2 to make a donation through October 3. In addition to community/local contributions raised, The Allstate Foundation is investing nearly $650,000 in the Purple Purse Challenge – the more donations each nonprofit gets, the more it can compete for Allstate Foundation incentive funding.
Turn Your Purse Purple!
The Allstate Foundation is widely distributing Purple Purse charms so you can show your support and attach to your favorite bag year round. They are being distributed with inspiring survivor stories through Purple Purse Challenge participants and Allstate agency owners.