MIKE AND IKE® Welcome Back Retro Flavors
CHERRI AND BUBB® and LEM AND MEL®
Back By Popular Demand From Now until April 2013!
Get them while they last.
Bethlehem, PA (February, 2013) –The makers of MIKE AND IKE® announce the limited return of MIKE AND IKE® CHERRI AND BUBB® and MIKE AND IKE® LEM AND MEL® candies available now through April, 2013. The candies first became a hit in 1989 (CHERRI AND BUBB®) and 1991(LEM AND MEL®) and have been long sought out by candy lovers for some time.
Both retro flavors combine two great tasting fruits for a sweet and unique combination. CHERRI AND BUBB is a blend of Cherry and Bubblegum flavors and LEM AND MEL is a mix of Lemon and Watermelon flavors.
“We are very excited to bring back CHERRI AND BUBB® and LEM AND MEL®,” says Donald Houston, Senior Marketing Manager for MIKE AND IKE®. “We hope this will inspire good memories from our loyal fans and introduce a new group of MIKE AND IKE lovers to these favorites from the past. Perhaps this might even inspire Mike and Ike to rekindle their friendship and business relationship.”
MIKE AND IKE® CHERRI AND BUBB® and MIKE AND IKE® LEM AND MEL® are hitting shelves now and will only be available through April 2013. Both flavors come in a 5 oz box with an SRP ranging from $1.00-$1.39.
The MIKE AND IKE® split shocked the world last spring, generating a high volume of fan and celebrity reactions. The independent and talented duo has decided to follow their true passions. Mike is a musician at heart and produced a music video; Ike is an urban artist and a lover of art. Their split is not unlike that of other famous celebrity duos like Simon and Garfunkel or Lennon and McCartney.
To keep up to date on the split, and all other things pertaining to MIKE AND IKE® please visit them at:
About MIKE AND IKE®
MIKE AND IKE® candy, with varieties such as Original Fruits, Tropical Typhoon®, Berry Blast®, RedRageous!™ and others, will continue to be offered at all retailers. Consumers will see no changes in flavors or distribution.
The independent and talented duo has decided to follow their true passions. Mike is a musician at heart and is writing and producing music; Ike is an urban artist and a lover of art. Their split is not unlike that of other famous celebrity duos like Simon and Garfunkel, Lennon and McCartney or even hip hop legends Slick Rick and Dougie Fresh.
“People of all ages love MIKE AND IKE® and we are reassuring fans and our retail partners that our famous fruit-chewy candies will continue to be produced and sold as we get this resolved,” says Donald Houston, Senior Marketing Manager for MIKE AND IKE®.
For more information on the split and to follow Mike and Ike’s individual exploits, log onto www.facebook.com/mikeandike.
About Just Born, Inc.
JustBorn, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. GOLDENBERG’S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.